Museu da Casa Brasileira, São Paulo, April to June 2018
Curators: Adélia Borges and Patrícia Fonseca
The exhibition presents more than 250 significant objects of the streamline style, from various productive segments, including transportation, household items, personal effects, work tools, audiovisual equipment, toys and leaflets. The objects belong to São Paulo collectors, especially Giacomo Favreto. Several of them can be found also in the collections of important international design museums, such as the Museum of Modern Art – MoMA, Cooper Hewitt Design Museum and Metropolitan Museum of Art, in New York; the Wolfsonian Museum, in Miami; the Georges Pompidou Center, in Paris and the Victoria and Albert Museum, in London. The selected pieces were designed by more than 50 designers, including Raymond Loewy, Norman Bel Geddes, Walter DorwinTeague, Henry Dreyfuss, Isamu Noguchi, Gio Ponti, Buckminster Fuller and John Vassos. Particular attention was paid to the work of the Californian Charles Bosworth, who in the 1940s established and directed an office of Raymond Loewy in São Paulo. The exhibition was an opportunity for the public to realize how the design is expression and reinforcement of the spirit of the time in which it is inserted.
Photos MCB/Renato Parada